Everything has a beginning...

El Snackie has its origins in the traditional Mexican snack and street food culture.

The common name for this street snack is "chicharrones." It's a popular classic found on every street corner – enjoyed by everyone from schoolchildren to grandmothers. Typically, the crispy chicharrones are sold directly from bicycle stands – in small bags, with a squeeze of lime and a little chili sauce.

A piece of Mexico, everywhere and anytime

Whether at a party, a series night, chilling with friends or just in between – chicharrones are simply a must!

With el Snackie, we bring this piece of Mexican culture directly to your home. Our product stands for international diversity, intercultural creativity, and the genuine joy of snacking together – anywhere, anytime, and for any occasion.

From Mexico to the world – follow our journey!

More crunch. More culture. More Snackie – follow us on Instagram & Facebook and discover more Snackie vibes, new ideas and a touch of Mexican street food culture.

My personal story about el Snackie –

  • Memories from my childhood in Mexico

    During my childhood in Mexico, enjoying chicharrones was a daily part of my routine. After school, I would get a small bag almost every day – crispy, flavorful, and always a little bit of joy. These moments shaped my love for authentic Mexican snacks – and laid the foundation for el Snackie .

  • A piece of home in Germany

    During my studies in Germany, I regularly brought back ingredients from Mexico to make homemade chicharrones (snacks) for movie nights or house parties. My girlfriend at the time and many friends were immediately enthusiastic – it quickly became a little ritual and a reminder of home.

The idea during the pandemic

During the pandemic in Germany, I missed the taste of home especially badly. So I decided to revive my favorite snack in my own modern version – with the same passion and the same authentic taste as in Mexico.

As part of my work with my own company , i.did.so GmbH, I decided to develop my own products with a transparent and sustainable value chain. The in-house development of el Snackie involved numerous tests and tastings to create a truly authentic Mexican product. This is how el Snackie came to be – Mexican taste, Made in Germany.